If You Build It, Will They Come?
Driving Traffic on the Information Superhighway
Cause-related Marketing: Doing Well by Doing Good
Developing an Effective e-Strategy
e-Philanthropy

If You Build It, Will They Come?

Advance planning can make the difference between success and failure on the Internet. Whether you're building a new web site or updating an existing site, find out what to do before you ever begin the design or development of the project.

In this workshop, you will:

• Evaluate your target audience the primary message of your web site.
• Investigate the technology behind the scenes.
• Explore design issues to include and avoid.
• Discover tips for more effective writing for the web
• Learn about how search engines work and what they look for.
• Brainstorm new ways for creating "buzz" and driving traffic to your site.

Part 1: Target Audience, Primary Message & Purpose of your web site
Part 2: Design & Technology concerns
Part 3: Content & Updating
Part 4: Marketing & Search Engines

Presented by Teri Robnett of Whole Brain Technologies, LLC. Jargon-Free Zone! This discussion will be facilitated using clear and simple language anyone can easily understand. Space is limited.

Driving Traffic on the Information Superhighway

Search engines, paid placement, reciprocal linking, portals, email blasts -- which of these methods are the most effective for getting people to visit your Web site? And what do you need to know to do it right? This workshop will help you develop a plan for driving traffic to your site and give you tips for implementing that plan.

• How marketing a Web site is different.
• Creating your Web site's marketing plan.
• How search engines work and what they look for.
• Buying your way to the top (paid placement).
• E-newsletters and spam.
• Reciprocal linking strategies.
• Creating an online community.
• How to promote your Web site offline.
• New ways for creating "buzz" and driving traffic to your site.

Presented by Teri Robnett of Whole Brain Technologies, LLC, (www.wholebraintech.com) this discussion will be facilitated using clear and simple language anyone can easily understand. Space is limited.

Please reserve your space by calling 866-833-2494, or register online.
** Nonprofits call to receive your discount!**

Cause-related Marketing: Doing Well by Doing Good

Are you looking for ways to add new life and pizzazz to your marketing efforts? How about increasing donations and strenthening employee loyalty? Cause-related marketing can provide a powerful solution.

Cause-related marketing (CRM) is a strategic partnership between a for-profit business and a nonprofit designed to achieve specific goals for both parties and built on shared or complementary strengths of each organization. This strategy is intended to promote the company's products or services while raising money for the cause.

Teri Robnett will review some successful examples of CRM, how it impacts nonprofit perception, criteria you can use to decide if this strategy is right for your mission, and what kind of program would be most successful. This workship is beneficial for businesses and nonprofits alike.

Especially for Nonprofits
e-Philanthropy: Today's Tools for Marketing and Raising More Money

Let's face it, the Internet has become a powerful vehicle for generating income, and it's about time your nonprofit tapped into it. If your organization is planning to design (or redesign) a web site in the near future or if you want to use the Internet to more effectively and efficiently reach your constituents, then this workshop is the one for you! Now is the time to start planning your web project so you get out of it what you really want -- money! This discussion will be facilitated using clear and simple language anyone can easily understand. You'll leave with a better understanding of what needs to be done and why.

In this workshop we'll discuss:

• Preliminary project planning
• Defining your target audience
• Web project implementation
• Soliciting donations on-line
• Increasing hits, visits and traffic
• Evaluating software and service providers

Presented by Renee Beauregard, CommUlinks of Colorado, and Teri Robnett, Whole Brain Technologies, LLC.

Developing an Effective e-Strategy

Whether you realize it or not, your business is already an Internet business. You may not have an e-strategy, you may not even have a web site, but you will in some way or another be affected by the Internet economy. If your business is to be truly competitive, an e-strategy is essential.

In this workshop, we'll discuss:

• The importance of an e-strategy to your business
• The definition and key components of an e-strategy
• Examples of businesses harnessing the Internet in innovative ways
• Integrating your off-line and on-line operations
• Putting viral marketing to work in your organization

You'll leave thinking about new ways you can put the Internet to work for your business.

Presented by Teri Robnett of Whole Brain Technologies, LLC. Jargon-Free Zone! This discussion will be facilitated using clear and simple language anyone can easily understand. Space is limited.

Everything You NEVER Wanted to Know about the Internet, But Should
ISP. DSL. PHP. HTML. What does it all mean? Become an educated consumer by developing an understanding of how the Internet functions and the terminology involved so you can shop effectively for Internet and web development services.

Web Site Development for NonProfits
Nobody knows your organization quite like you do, and when you're having a web page designed or updated, the end result will be much more effective if you're actively involved in its development. A successful site plan has goals, a mission, budget, marketing plan and quality assurance assessment.

Watch our Calendar of Events for upcoming workshops and seminars, or sign up for our email list and receive updates on all our upcoming educational programs.

Teri Robnett is also available for short presentations for your meeting, group or event.

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