• e-Strategy is your company's game plan for using the world wide web to add long-term value to your company. Your e-Strategy game plan must be precisely aligned with your company's overall competitive strategy.
• e-Strategy is the game plan you will use to further either e-business (enhancing business to business capabilities and transactions over the web) or e-commerce (providing goods and services over the web to your customers).
• e-Strategy is your firm's business plan for exploiting the Internet to add dollars to your bottom line.

Not only is an e-strategy more than the evolutionary direction of your corporate web site or how to increase your online transaction revenue, it’s how you leverage the Internet across your enterprise and how you choose to create or change your business model accordingly.

"I thought when you put your site on the Internet, everyone in the world sees it and the business just comes to you," one client told us.

There's been so much hype about what a web site can do for a small business, many people think that once a site goes online, the work is over. But in reality, that's when the work begins. The steps you take to promote your web site can determine its success.

Whole Brain Technologies can talk to you about your company's e-strategy or work with you on any part of it, such as the media listed below.

• Search
• E-Newsletters
• Blogs
• Affiliates
• E-Commerce

Contact us to discuss your e-strategy and how working with Whole Brain Technologies might benefit your business.